Register for the #WebSci20 Conference: July 6 – 10

Personalisation and Community: User Modelling and Social Connections in Web Science, Healthcare and Education: WORKSHOP JULY 7, 2020, 2 pm to 5.30 pm BST.

Dr. Clare Hooper and Michael Fergusson of Ayogo will be co-hosting an online workshop alongside Dr. Mark Weal, Dr. Mark Bernstein and Dr. Su White at #WebSci20 about Personalisation & Community, scheduled for July 7. Topics include profiling, tailoring, community & connection in Web Science, Health & Education.

This workshop, for researchers and practitioners engaged in user-centered endeavours, will bring together people who are working to:

  • model (profile) and personalise (tailor) for different user groups across digital offerings, and / or
  • foster community and personal connection throughout user groups.

We are particularly interested in healthcare and education, although all approaches to user modelling and community building are of interest. Attendees will discuss tools and techniques for user modelling/personalisation and for building community online, and share case studies showcasing such tools and techniques in action.

Register Here for the full conference


To build a human-centric Web, we need a solid understanding of human connections online and of mechanisms for fostering such connections. Different people use web technologies and form connections with one another in different ways. Whether the goal is to improve engagement or to foster community, modelling user groups to personalise or tailor experiences can be key.

Tailoring and connection-building are particularly crucial in spaces such as healthcare and education, where evidence clearly shows that perceived social support can facilitate learning and enhance outcomes 1,2.

This interdisciplinary workshop brings together a number of core Web Science themes, including: the use of Web Science for social good, social connections and influence on the web, education online, and online health and wellness.


Given the situation in relation to Coronavirus (COVID-19), this workshop will run online, with authors presenting their work remotely to the online participants. We particularly welcome case studies and discussion around online community-building and health education during these unprecedented times.


This workshop builds on health and education communities established through previous WebSci conference workshops. By using these two domains to ground discussions of user modelling and community, we will reinvigorate these communities.

Workshop goals:

  • generate outputs that can be reused by the larger WebSci community over the long term, specifically: tools and techniques for personalisation and community-building; examples of their use in healthcare and education;
  • reflect on the ways in which these relate to one another, and reinvigorate the education and healthcare communities / focal groups / special interest groups within the larger WebSci community

Attendees will have the opportunity to collaborate on a future publication.


This half day workshop is formatted as follows (and hosted in BST). Any updates will be provided via this website:

Duration Activity
2:00 pm BST (6:00 am PT) Conference line opens: dial in from now, check your settings work, and say hi
2:15 pm (6:15 am PT) Workshop opens: introduction, overview of goals and schedule
2:30 pm (6:30 am PT) Education keynote: “Exploring the third space in online community building”, by Dr. Su White.
Dr. White is a web scientist, digital ethnographer, educationalist and researcher with over 20 years of experience in online education and elearning.
3:00 pm (7:00 am PT) Paper presentations:
Roushdat Elaheebocus et al: “BehaviourCoach: A Customisable and Socially-Enhanced Exergaming Application Development Framework”
Jennifer Golbeck: “Improving Emotional Well-Being on Social Media with Collaborative Filtering”
3:30 pm (7:30 am PT) Health keynote: “The Architecture of Choice: Using Psychosocial Variables to Dynamically Tailor Interventions”, by Michael Fergusson.
Michael is a pioneering technologist whose awards include the PharmaVoice 100 Most Inspiring People in Life Sciences, Ernst and Young Pacific’s Social Entrepreneur of the Year, and World Healthcare Congress’ Top 10 mHealth Entrepreneurs.
4:00 pm (8:00 am PT) Coffee break
4:15 pm (8:15 am PT) Discussion: Tools, techniques and case studies in tailoring and community-building; how these relate to one another; next steps
5:15 pm (9:15 am PT) Summarise discussion, next steps
5:30 pm (9:30 am PT) Workshop close

Register Here for the full conference (£50)


Dr Su White, Associate Professor, Web and Internet Science, Electronics and Computer Science at University of Southampton
Dr. White is a web scientist, digital ethnographer, educationalist and researcher with over 20 years of experience in online education and elearning.
Su’s LinkedIn

Michael Fergusson, CEO, Founder, Ayogo Health Inc.
Michael has been an entrepreneur for 20 years and is a pioneering technologist with patents and publications in the area of Human-Computer Interaction. His awards include the PharmaVoice 100 Most Inspiring People in Life Sciences, Ernst and Young Pacific’s Social Entrepreneur of the Year, and World Healthcare Congress’ Top 10 mHealth Entrepreneurs.
Michael’s LinkedIn

Dr. Roushdat Elaheebocus, Senior Lecturer at University of Mauritius
Dr. Roushdat Elaheebocus LinkedIn

Dr. Jennifer Golbeck, Professor at University of Maryland
Dr. Jennifer Golbeck LinkedIn

The workshop will be held online in light of COVID-19.

After the workshop
To facilitate the workshop goal of generating resources for the WebSci community, the organisers will ensure that a summary of the workshop is shared online within two weeks of the event.

All participants will be invited to collaborate, if they are so interested, on a publication for WebSci’21 to reflect on and progress the workshop’s contributions.


Questions about the workshop and submission should be emailed to Clare Hooper

Organising Committee

  • Mark Bernstein (Eastgate Systems)
  • Clare Hooper (Ayogo Health Inc.)
  • Mark Weal (Web Science Institute, University of Southampton)

Programme Committee

  • Stéphane Bazan
  • Mark Bernstein
  • Charlie Hargood
  • Clare Hooper
  • Mark Weal

We look forward to seeing you there.


About 12TH ACM Web Science Conference 2020
The ​12t​h International ACM Conference on Web Science in 2020 (#WebSci20) is a unique interdisciplinary conference facilitating creative and critical dialogue with the aim of understanding the Web and its impacts and reflecting on the most pressing questions facing the Web. Given the situation in relation to Coronavirus (COVID-19), the ACM Web Science Conference will this year run as an online conference, where presenters will be able to present their work remotely to the online participants from 7-10 July. To learn more, visit and follow on Twitter and Facebook.

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About Ayogo
At Ayogo, we activate, engage and empower patients faced with challenging healthcare transitions. Ayogo’s highly-scalable behavioral support platform creates value for innovative life sciences companies by helping their patients successfully transition on to therapy. Our “dynamic tailoring” technology allows us to ensure the support we provide is personal, relevant, and timely, and based on each patient’s unique psychosocial context.

Our growing team cares deeply about doing meaningful, innovative work: we’ve developed an incredible product, empowering patients and providers around the globe, while creating a culture that nourishes this spirit. Ayogo has twice been recognized as one of the top 100 most innovative digital health companies, and is broadly recognized for its progressive corporate culture.
To learn more, visit and follow on Twitter, LinkedIn and Facebook

Ayogo Health Inc

1 Ghaith, Ghazi M. “The relationship between cooperative learning, perception of social support, and academic achievement.” System 30.3 (2002): 263-273.
2 Verheijden, M. W., et al. “Role of social support in lifestyle-focused weight management interventions.” European journal of clinical nutrition 59.1 (2005): S179-S186.